Six Nations rugby tickets up for grabs in Greene King IPA competition

09-Nov-2012 - Last updated on 14-Nov-2012 at 16:37 GMT

Licensees have the chance to boost sales during this year’s Six Nations by giving customers the chance to win tickets to the tournament, courtesy of Greene King IPA, the Official Beer of England Rugby.

With the Autumn Internationals starting this weekend, the tickets, along with hundreds of England rugby shirts are up for grabs.

To be in with a chance of winning, customers need to take a picture of themselves enjoying a pint of Greene King IPA at the pub and text ‘rugby’ to 60300, or upload it to the Greene King IPA Facebook page.

Dom South, Greene King brewing and brands marketing director said: “Sporting events like the Autumn Internationals represent a great opportunity for publicans to boost footfall and this competition can only help to increase sales on match days.”

“The prizes on offer really are a great draw and the point of sales kit we send out will help pubs create that valuable match-day atmosphere that keeps sports fans coming back for more.”

England lock forward Tom Palmer is writing an exclusive blog for Greene King IPA and the PMA during this winter’s international rugby season, offering fans an insight into his pre-match thoughts and ‘moment of the match’ after each game.