Harvest Fruits fruit-wine brand launched
The Harvest Fruits brand is aimed at 18 to 35-year-old women and is designed to be drunk over ice, although it can also be used for making cocktails.
“Harvest Fruits offers huge scope for development and for attracting new consumers into the fruit-wine category,” said MD John Shinwell.
“We have seen the success of the UK fruit-cider category and know the quality of Harvest Fruits, along with a strong marketing campaign, will make sure we can replicate this success in the fruit-wine sector.”
The initial range comprises three flavours: Fruits of the Forest; Cherry; and Orchard Fruits, with further limited-edition variants set to follow.
