PMA launches new event - Beer Innovation Summit
The Beer Innovation Summit is for major, regional and craft brewers, brand owners, drinks company executives and anyone with a commercial interest in the sector.
The day will focus on innovation in the beer category, with key industry figures debating some of the main challenges facing the market and examine new thinking across a range of beer-related activities – from developing new styles to attracting tomorrow’s consumer with engaging marketing strategies. It will also provide some pointers as to what the future might hold for the category.
Speakers from Thornbridge, Brains and Wadworth will present case studies on how they are leading the way when it comes to new product development. Senior figures from some of the UK’s largest brewers including Carlsberg, Molson Coors and Marston’s will take part in a panel debate focusing on how they are tackling the main challenges of the day.
Delegates will also hear from beer gurus Pete Brown and Roger Protz, and the ‘Thinking Drinkers’ – Ben McFarland and Tom Sandham will provide an irreverent view on where UK brewers should be looking for inspiration.
The summit takes place on 12 February 2013 at St George’s Park – the new home of English football in Burton-upon-Trent.
For more information visit the Beer Innovation Summit website or call Alice Wilson on Tel: 01293 610403
