The Famous Grouse whisky launches alcoholic ginger beer Ginger Grouse
The 4% ABV drink is an alcoholic ginger beer made with whisky, ginger and citrus which is best served over ice with a wedge of lime.
Some 4,500 on-trade outlets and 2,000shops will be stocking the brand from this month.
It is available in both 500ml bottles and on draught in pubs and bars, and will be supported with a £4m marketing campaign.
“Ginger Grouse is a bolder, younger, more energetic and much more adventurous product designed to reach out to a new breed of consumer,” said Johna Penman, marketing controller at distributor Maxxium.
“The success of the Scottish launch is hugely encouraging, and justifies the significant investment that we’ve placed behind our biggest marketing campaign for a Grouse brand to date. We are confident the roll out across the rest of the UK will emulate this success.”
