Carling Zest with a Hint of Ginger is being launched in the off-trade this month and the on-trade in April, following on from the winter edition, Carling Zest with a Hint of Spiced Orange.
“The latest Carling Zest flavour was brewed following extensive research, which uncovered strong consumer demand for ginger flavoured beer,” said brand director Jeremy Gibson.
“With its refreshing flavour, Carling Zest with a Hint of Ginger is an alternative to light summer drinks, such as fruit ciders, with broad appeal to male and female drinkers, no matter what age.”
The brewer has also decided to bring back last summer’s limited edition Zest offering, Carling Zest with a Hint of Citrus, as a permanent part of the portfolio and will be supporting the range with a £5.3m marketing campaign which is scheduled to launch next month.
TV, outdoor posters and print ads will encourage drinkers to enjoy the summer whatever the weather and will launch in April.