Jameson Irish whiskey gears up for St Patrick's Day
Owner Pernod Ricard has given key accounts three-litre aging barrels in which the bars can age their own cocktails, the activity will be backed with the Lucky Barrel Facebook App which offers consumers the chance to win prizes in the run-up to the big day.
In addition new glassware, a limited edition bottle and thousands of PoS kits, including bunting, hats, drip mats and posters, have been distributed to help outlets create an Irish vibe.
A further 200 independent retailers will get help to create St Patrick’s Day parties and 2,000 managed outlets received a bespoke package of activities such as 2 for 1 offers, discounted drinks and consumer promotions.
