Foster's Gold campaign builds "posh and sohisticated" image

The two will star in a new campaign for the 4.8% ABV lager, which builds on its “posh and sophisticated credentials while remaining true to the parent brand’s inherent no worries attitude,” said Gayle Harrison, brand director at brewer Heineken.

They also appeared in the first ad for the brand, which also starred Australian actress Holly Valance.

“The new TV and outdoor advertising will reinforce Foster’s Gold’s credentials as ‘The Posh Drop’ and build on its trade and consumer reputation  as one of the most exciting and successful additions to the beer,” she said.

Foster’s Gold is now being rolled out in the on-trade, having been launched in the off-trade in July 2011. It is currently available in more than 2,000 outlets and has secured listings with Walkabout, Punch, Enterprise and Young’s.

A year-long £7.5m campaign for the main Foster’s was unveiled earlier this year to celebrate 125 years of the lager, under the slogan: “Refreshing the thirstiest men on earth since 1888.”