British food more popular in lower quality pubs
The data from CGA Strategy found that 77% of managed pub food sales are driven by British dishes with 12% coming from US-inspired dishes and 11% from Italy, France and India.
In lower quality outlets British cuisine dominates with 83% of sales compared to 73% in higher-end outlets.
"Traditionally, British pub food has a reputation for being pretty unadventurous and this narrative is become rapidly outdated," said CGA Strategy’s Scott Elliott. "While our national food does clearly dominate sales, nearly 25% of all managed pub food sales now come from international dishes.
"This trend is only set to continue as the modern consumer’s expectation and interest in world cuisine is matched with ambitious menu design, savvy purchasing and even better delivery standards from operators looking to meet this demand."
