Rekorderlig launches peach and apricot cider
The flavour was launched into Tesco in last year, but until now it has not been available in the on-trade.
“We previously worked with Stonegate to exclusively launch our Mango-Raspberry flavour, which proved to be a huge success,” said Toby Scourse, on-trade controller at Rekorderlig distributor Chilli Marketing.
“Consumers are always looking for innovation behind the bar, and Rekorderlig provides that with a constantly evolving range of variants to meet consumer demand.”
Last month the company unveiled its summer variant, Rekorderlig Passion Fruit, which is available across both the on- and off-trade.
The brand has trebled in size over the last 12-months and now has 12% of the packaged cider market by value, said Scourse.
Fruit ciders continue to drive growth in the on-trade, up 68.2% in value and 67% in volume, according to our recent cider report.
