Pilsner Urquell brings unpasteurised beer to Taste of London 2013
The event, which runs from 20th-23rd June in London’s Regent’s Park, will be supported by a major campaign via the London Evening Standard which begins in June and features taste expert Greg Tucker talking about “the unique taste of the beer.”
Miller Brands director of customer marketing Sam Rhodes said: “The unique taste credentials of Pilsner Urquell are what set it apart – it tastes like no other beer because it’s brewed like no other beer. Through this activity, we aim to highlight the distinct taste of Pilsner Urquell to consumers and encourage trial in outlets.”
The unpasteurised Pilsner Urquell tank beer (tankové pivo) displayed at Taste of London will be available “in see-through glass cases with copper piping,” according to sources.
