Beer O'Clock strikes at 5.42pm for British pubs

By Robyn Black

- Last updated on GMT

Related tags: Bank holiday, Public house, Alcoholic beverage

Beer O'Clock has been officially called at 5.42pm
Beer O'Clock has been officially called at 5.42pm
Licensees are expecting a bumper start to the Bank Holiday today (Friday 24 May) with a new poll revealing that 'Beer O’clock' strikes at 5:42pm – the moment when lager loving Brits enjoy their first drink of the weekend.

The survey is part of the Publican’s Morning Advertiser​'s We Heart Lager campaign in partnership with three of Britain’s most-popular beers, Carling, Carlsberg and Foster’s.

“Thanks to our survey of British licensees we can exclusively reveal that the time the nation raises its first glass of the weekend to their lips is 5.42pm,” said PMA​ editor Rob Willock. “And we found nearly half (45%) of those drinks will be a refreshing pint of lager, which is always the best tasting pint of the weekend.”

The majority of UK beer drinkers may be raising their first pint to their lips at 5:42pm, but some Brits are quicker to the bar than others The poll shows that the walk from work to the bar is a short one on a Friday night, especially for punters in the East of England who hit the bar first at 5.37pm.

“After a long working week, British beer lovers have shown that they can’t wait to head to their local and raise a refreshing pint to the weekend. With the Bank Holiday signalling the start of summer, pubs and bars across the country should expect a rush at the bar at 5:42pm!” said Jeremy Gibson, brand director of Carling.

David Scott, director of brands and insight, Carlsberg UK, said: “The late May Bank Holiday marks the start of the ‘summer campaign’ for pubs. The aim is to get consumers into the habit of  enjoying a visit to their local across the longer evenings, especially when the sun shines, and a well-served pint of chilled, refreshing lager is at the heart of pub culture. The appeal of familiar, best-selling brands such as Carlsberg on the bar gives the pub a strong customer appeal.”    

Foster's spokesman David Jones said: “The Bank Holiday weekend is a perfect time for pubs to showcase the remarkable value and diversity they offer and encourage families to rediscover the delights of the Great British Pub."

Related topics: Beer

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