Currently 3,000 of Punch’s 4,000 tenants are signed up to the site which allows them to order all drinks online and access articles, marketing resources and help functions.
The pubco said it had listened to feedback received at its Future of Buying Club Summit held last month, which discussed future online developments and initiatives.
“We are looking to review our online product range and multi-channel help options as well as looking into the possibility of creating interactive ‘community’ initiatives,” Caroline Jackson, head of the Punch contact centre said.
Matt Feeney, who runs The Malt Shovel in Aston on Trent, Derby described the event as an ideal opportunity to talk directly to Punch staff about ways to develop the website. “Along with other licensees, I could provide input and ideas which Punch can progress,” he said.
Andy Slee, external affairs and central operations director at Punch added: “We found the forum very useful, helping us look more closely at the needs of our partners and to develop a number of initiatives. Feedback from the partners who attended was very positive and has encouraged us to plan more events.”