Lavazza is official coffee of Wimbledon
An online competition will run to support the partnership whereby consumers can create a match between Lavazza coffee specialities and favourite British traditions to be entered to win prizes including Wimbledon tickets, Lavazza’s limited edition A Modo Mio Wimbledon coffee machine or iTunes cards. Enter the competition at wimbledon.lavazza.com.
Other activities include a blogger challenge whereby 15 foodie, lifestyle and fashion bloggers are encouraged to engage with their followers about Lavazza and their new tradition. Three finalists will attend Wimbledon as Lavazza’s special guests with the top blogger winning a luxury trip to Turin, Italy - the home of Lavazza.
Lavazza Q Cafè will serve people queueing while the signature serve for this year is the Cappuccino Special 2013 - a twist on the favourite.
There will be 60 Championships’ serving points, including 13 cafés and restaurants, all corporate hospitality areas, the press room and the areas reserved for players and tournament officials, with more than 200 coffee machines installed.
