Video: Kopparberg TV advert pushes provenance message

By Jessica Mason

- Last updated on GMT

Related tags: Advertising, Marketing, Google

Kopparberg's new TV advert uses provenance at the heart of its message
Kopparberg's new TV advert uses provenance at the heart of its message
Kopparberg has a new TV advert which puts ingredients, refreshment and provenance at the heart of its message.

The advert, which will run until the end of August across all major channels, digital sites, 4OD, ITV Player and Youtube, is part of a £10m investment in marketing for the brand in the UK.

Rob Calder, head of marketing at Kopparberg said: “Despite fierce competition, the brand has just had its most successful sales month ever in the UK, and we firmly believe there is more growth to come. Kopparberg sets the pace that other ciders follow, and this new campaign will focus on the unique refreshment, flavour and origins of the brand.”

The TV advertising will be supported by outdoor and online advertising and will be followed in July by an outdoor campaign.

As part of the campaign, the Swedish cider brand’s #happenings competition - where fans of the brand on Twitter, Facebook and Instagram can win their own Kopparberg experience by telling the company why they want something big to happen - will continue to be pushed via social networks throughout the summer.

Related topics: Cider, Marketing

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1 comment

Is the product sold in the USA?

Posted by Don Mitchell,

I live in the States- San Jose California. I 'll loved the berry cider when i was in the UK visiting. Is your product being sold here in the USA? Where can I find it?

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