Hi-Spirits agrees UK distribution deal for Justin Timberlake's tequila
The 40% ABV triple-distilled silver tequila will be available to both on-trade and off-trade retailers from July as part of Hi-Spirits’ elite brands portfolio.
901 Tequila was co-founded in 2009 by Justin Timberlake and Kevin Ruder.
“901 Tequila has been extremely well-received by our distributors, key accounts, leading cocktail experts and most importantly, consumers during our first four years in the American marketplace,” said Kevin Ruder, president of 901 Tequila. “We look forward to continuing to build the brand with Hi-Spirits in the UK.”
Dan Bolton, managing director of Hi-Spirits, said: “We’re delighted to be bringing 901 Tequila to the UK market. Justin Timberlake’s deep respect for the heritage and quality of tequila has led to the development of a genuinely premium spirit which has a wide appeal.”
