Luminar unveils new brand identity for Oceana nightclubs

By John Harrington

- Last updated on GMT

Related tags Nightclub Club

Luminar rebrands Oceana chain to Pryzm
Luminar rebrands Oceana chain to Pryzm
Luminar, the country’s biggest nightclub operator, has revealed a new brand identity for its 10 Oceana nightclubs, which will be renamed Pryzm.

Bristol Oceana, which is undergoing a £1m investment, will be the first site to adopt the Pryzm branding when it re-opens at the beginning of September. The remaining clubs will rebrand as they undergo major refurbishments.

Luminar chief executive Peter Marks said: “The Pryzm name reflects the multi-characteristics of the new format that features three distinct clubs, an exclusive VIP area plus a chic and stylish bar called Myu all under one roof.

“Oceana has been a successful brand for 11 years, but fashions and trends evolve and the time has come to create a new, high quality clubbing experience and we need a name that reflects those changes.

“When we unveil Pryzm Bristol in September for the first time, customers will be really impressed with the cutting-edge design, layout, technology and entertainment that the club will be providing. We are confident that Pryzm will appeal to a wider audience looking for a great night out.”

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