Pubs are GREAT posters unveiled by Pubs Minister Brandon Lewis
The GREAT campaign promotes Britain abroad as a place to invest and as a place to visit, highlighting all that is best about the UK. The GREAT Britain initiative, led by the Number 10 team, Visit Britain and UK Trade & Investment.
Three iconic new posters featuring British pubs were unveiled in the Phoenix pub, Victoria yesterday afternoon.
For the new ‘Pubs are GREAT’ theme, the British Beer & Pub Association approached Number 10 and VisitBritain to collaborate on a campaign that would promote Britain’s GREAT pubs to tourists at home and abroad.
Brigid Simmonds, BBPA chief executive said: “Pubs have so much to offer tourism in Britain, for overseas visitors and all of us who increasingly holiday at home, so it is wonderful that they are now taking their place in the GREAT campaign alongside Britain’s other key attractions.”
