Qcumber water gets sales push

By Jessica Mason

- Last updated on GMT

Related tags: Alcoholic beverage, Soft drink, Sugar substitute

Qcumber gets increased investment
Qcumber gets increased investment
Qcumber, the soft drink made from natural cucumber essence and sparkling spring water, has received increased investment, a makeover and a new bottle size to celebrate its first year in the trade.

Minor enhancements to the all-natural formulation will give Qcumber an improved taste, while alongside the existing 750ml glass bottle, a new 330ml clear bottle size with enhanced graphics will be available to appeal to pubs and bars preferring single-serve sizes.

Qcumber founder Graham Carr-Smith said: "Qcumber is made from 100% natural ingredients and is free from artificial sweeteners, colours, preservatives and flavourings, and contains around a quarter of a cucumber per 750ml bottle.

"It’s wonderful as a soft drink in its own right and is also great used as a mixer with gin or vodka, or even as a cocktail ingredient."

Qcumber has seen sales out-strip all forecasts since its launch and was recently named ‘Best Drinks Category Product Innovation’ and ‘Outstanding New Product Innovation’ at food and drink event IFE13.

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