Britvic positions J20 as cocktail mixer

By Jessica Mason

- Last updated on GMT

Related tags Soft drink Soft drinks

J20 Late - the easy way to make cocktails
J20 Late - the easy way to make cocktails
Britvic is pushing its J20 soft drink brand as a cocktail mixer in ‘high energy’ pubs and bars.

The activity, named J20 Late, aims to give licensees a way to serve quick and simple cocktails by combining the soft drinks with spirits as well as a full staff training kit, including recipe cards.

The J20 Late campaign will roll out nationwide over the next two months and purports to have a completely separate look and feel to the traditional J2O brand positioning.

Andrew Boyd, commercial director leisure at Britvic said: “With no staff training needed and no wastage, J2O Late is a solution that will drive a higher rate of sale, increase value and ultimately profits.”

To support the repositioning of the brand, Britvic has launched a range of J20 Late branded PoS which includes: bar runners, table talkers, posters and a mood film as well as trays, pitchers and glasses.

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