Heineken signs deal with Brighton & Hove Albion FC
As part of the deal, Heineken will place brands including Foster’s, Heineken, Kronenbourg 1664, Strongbow, Bulmers and Desperados in the concourse bars, kiosks and banqueting and conference facilities as well as benefit from match day hospitality, stadium advertising, sponsorship opportunities, use of the Amex Stadium and a new Heineken-branded hospitality lounge.
Rob Clark, regional sales director of Kent & Sussex at Heineken South, said: “Our exciting new partnership with Brighton is the result of a tremendous team effort on both sides and we are looking forward to sharing success on and off the pitch with the club this season and beyond.”
The agreement follows recently-announced commercial partnerships with Middlesbrough and Leeds United with their Championship grounds this season.
