Somersby Cider boosts presence in pubs

By Jessica Mason

- Last updated on GMT

Related tags: Carlsberg uk, Public house, Aston villa f.c., The football league

Somersby Cider brand is in growth
Somersby Cider brand is in growth
Carlsberg UK’s Somersby Cider brand is in growth following its £10m TV campaign and the installation of new fonts, according to the company.

In new data released by Carlsberg UK, the company revealed that Somersby is available in “over 5,000 stockists across the UK – 3,500 of which [are] coming from the free trade” and that the brand is now “stocked across the major national pub companies including Enterprise Inns, Punch Taverns and Admiral Taverns.”

Somersby Cider has also achieved “official cider status at prominent UK music festivals Download, Hard Rock Calling, Wireless, Creamfields and Global Gathering through Carlsberg UK’s Live Nation partnership” as well as “exposure across Premier League grounds including Arsenal, Liverpool and Aston Villa FC,” according to the company.

Carlsberg UK director of brands and insight David Scott said: “The brand was backed by a £10m promotional spend at launch - including an iconic television advert - generating 1.5m views on YouTube.  Further support comes from a recently-launched updated font with an eye-catching POS range to follow early next year.”

Scott added: “Somersby is an important brand for Carlsberg UK and we’re delighted with the interest and support we’ve generated across the on-trade.  The category is currently worth £1.7bn and over 500m pints are sold every year, so the on-trade can be assured we have a clear strategy to support the brand across 2014 and beyond.”

Somersby Cider was recently named Best New Brand of the Year at September’s Publican’s Choice Awards.

Related topics: Cider

Related news

Show more