M&B signs pub technology deal with Zonal

By Mike Berry

- Last updated on GMT

Related tags: Inn, Tavern

M&B has signed a deal with Zonal to supply technology for its pub estate
M&B has signed a deal with Zonal to supply technology for its pub estate
Mitchells & Butlers (M&B) has signed a deal with Zonal to supply its pubs and restaurants with its hospitality technology solutions.

It follows a successful pilot scheme in a small number of M&B outlets, which has convinced the pub operator to use Zonal’s technology across its 1,600-strong estate.

The drinks-led businesses are concentrating on making the bar more effective and have installed new EPoS terminals and faster payment devices. In restaurants, the firm has invested in a wider technology platform, focusing on speed of service and efficient ordering processes.

The new terminals are quicker than before and give M&B the ability to offer a wide range of promotions, better and faster payments and more efficient and easier administration for its retail teams – ultimately improving the overall guest experience.

Guest experience

Martin Taylor, director of business change and technology at M&B, said: “Our aim is to install more efficient technology to help transform the guest experience. Part of this technology journey is investing in new systems for our 1,600 outlets and we have begun the installation across All Bar One, Harvester and O’Neill’s.”

Stuart McLean, managing director at Zonal, said: “It is great being able to help M&B offer its guests the best experience by using technology in its pubs and restaurants – enhancing its customers eating or drinking encounters by making them more efficient and timely.”

Related topics: MA Leaders Club, Mitchells & Butlers

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