The Coca-Cola adverts always seemed to deliver a catchy tune, whether marking the start of the Christmas season or simply reminding us of how refreshing a Coke could be.
Kia-Ora is the Maori greeting for "good health", just like we might say "cheers" and this advert, with its "too orangey for crows" catchline was a big hit in the 80s.
A little reminder that, even back in the day, we were conscientious about our health. this couldn't have been better described than by the two aspirational youngsters featuring in this advert.
Hinting at brand awareness in the 70s, Schweppes reminded people about asking for items by name rather than by drink type.
Turning the elocution scene from My Fair Lady into an amusing advert gave Heineken brilliant Cockney appeal.
John Smith's advert tie-up with Peter Kay in the brand's No Nonsense campaign was a stroke of comedy genius.
Back in the 70s, R Whites made drinking lemonade amusingly cool, positioning it as an adult drink.
The Hagar Skol advert, where the words were really easy to remember.
The Babycham advert that showed the importance of a good bar call.
The Red Bull adverts had a great way of putting the consumer back in control.