Greene King offers licensees cut-price Sky Sports deal
Greene King said hundreds of licensees have benefitted from the offer saving thousands of pounds. The offer was open to all licensees in Greene King’s tenanted and leased division, including those currently signed up to Sky Sports and new customers.
Simon Longbottom, managing director for Greene King Pub Partners, said: “We all know that sport and pubs often go hand-in-hand, so it was very important for us to help our licensees access an affordable and comprehensive Sky Sports package.
“It is another big year for sport, and football fans will want to go to their favourite sports pub to watch the World Cup.”
The Greene King offer is part of a drive to help licensees make more of televised sports and in turn boost trade.
