Sales grow 60% at new-look Chicago Rock Cafe
The company has compiled a list of “30 or 40” target areas with the focus on secondary towns, chief executive Christian Rose told the Publican's Morning Advertiser's sister title M&C Report.
The Chicago Rock Café in Yeovil, Somerset, reopened in November at the former Modello bar with a new format that combines US-style food and drinks, alongside nostalgic and chart music.
Rose said: “Sales have grown by more than 60% year on year since we launched. The investment is on track to pay back and our investors are delighted.”
He plans to convert another site to the format to show it works in more than one location. “If it is working we can really put our foot down hard on the accelerator to get things moving.
“We’ll be looking at places such as St Albans in Hertfordshire, Oxford and Cambridge, a whole host of areas. We’ve got a target list of about 30 or 40 towns.” .
