Win the chance to recreate your pub in Rio this summer

By Robyn Black

- Last updated on GMT

Related tags: Public house, Rio de janeiro, English-language films

McCoys crisps Rio campaign
One lucky licensee will get the chance to recreate his or her pub in Rio de Janeiro this summer, as part of a new campaign for “man crisps” McCoy’s.

Fronted by Pub Landlord Al Murray, the activity is the biggest promotion for the brand to date.

Owner KP Snacks said the idea was based on, “the insight that if you can’t be at the game the best place to watch it is with your mates in your local pub.”

It is putting more than £1m behind the drive, which includes a media partnership with The Sun newspaper.

Activity in pubs will also drive awareness and PoS kits comprising pint glasses, t-shirts, posters, tent cards and beer and drip mats will also be distributed.

“The promotion will give UK publicans and consumers the chance to nominate their local pub to be recreated in Rio,” said marketing director George Johnston.

“The winning pub will effectively get the chance to put their pub on a plane to Rio – the landlord, the nominator of the pub and a voter of the winning pub, plus their mates – during the height of the summer of sport.”

Once the winning pub has been selected, the promotion will offer people the  chance to bag one of 15 pairs of sets to the McCoy’s Local in Rio or  on of 10,000 exclusive McCoy’s trophy glasses.

“The McCoy’s brand has a history of delivering successful consumer promotions and this one is no different, as it captures the imagination of our key male target audience and taps into the excitement of the hotly anticipated summer of sport,” Johnston added.

“We’re encouraging publicans to get registered, get campaigning, get your kits up, contact your local press and get as many votes as possible to get your pub recreated in Rio.”

Earlier this month the Prime Minister "ordered a rethink" over pub opening times during the World Cup in Rio.

Related topics: News, Other operators

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