JAC Vapour said its vapourless e-liquid Clear Steam could “revolutionise” the use of e-cigarette smoking in public spaces.
According to the company, Clear Steam aims to make e-cigarettes more distinguishable than traditional cigarettes by removing the visual concern that has led to a spate of public bans.
Unlike existing e-liquids, which e-cigarette devices convert into a fine harmless mist that the user exhales, JAC Vapour said the Clear Steam technology dissipates vapour before it is exhaled.
An increasing number of managed operators are banning the use of e-cigarettes due to the 'remarkable likeness' to cigarettes.
JAC Vapour co-founder Emma Logan said that by addressing visual aspect of vaping, the company hoped to alleviate public misconceptions of the product in some situations and enable e-cigarette users to vape without prejudice.
She said: “Our team is committed to developing new products that suit vapers’ fast changing needs and the launch of Clear Steam is a great example of this.
“Vaping has no second-hand properties or risks, but many people and businesses see the vapour and assume it must have, or they confuse e-cigarettes with traditional cigarettes.”
Once considered a passing fad, an estimated 1.3 million people in the UK now use e-cigarettes.
Although e-cigarettes contain nicotine, research has shown that its second-hand properties are minimal, and although it can be absorbed from second-hand vapour, e-cigarette makers claim it is too small an amount to cause an addiction.
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