Nearly 2,500 Publicans have signed up for Enterprise Inns' six trade shows, the first of which will be held tomorrow at Olympia in London, with more than 7,600 tickets distributed to Publicans and their staff – a 20% increase on 2013.
Enterprise says the event is also pulling in prospective publicans with more than 140 expected to attend across the shows which will also be staged across the country at the NEC, Birmingham; Bolton Arena; Elland Road, Leeds; Sandown Park and the UWE Exhibition Centre in Bristol.
Supplier backing for the roadshows is also 30% up on last year with 131 companies on hand to offer a range of promotional deals across beers, wines, ciders, spirits, soft drinks, food and snacks and a range of business services.
Enterprise, head of marketing James Armitage, said: “Across the six shows Publicans can benefit from 229 exclusive deals which together have a combined value of nearly £9,000. The value of these supplier deals has increased by 42% compared to last year and throughout the events visitors will also have the opportunity to enter free prize draws where £13,000 worth of products can be won.
“The response from our Publicans and suppliers is at an all time high and given the range of products and business building ideas available at ‘Enterpriselive’ we are encouraging our Publicans to extend invitations to their own in-pub bar and catering staff. Whether it’s the size and calibre of the venues, the numbers attending or the deals on offer, however way you measure it the 2014 shows are looking like they will be bigger and better than ever before.”
A number of guests from the world of sport and television are also lined up to appear at the roadshows, including Martin “Wolfie” Adams, the three-time BDO World Darts Champion and England darts team captain; England women’s football international Karen Carney and Mark “The Beast” Labett , star of ITV’s The Chase.