Albert Roux and Tom Kitchin to champion Scottish produce

By Lesley Foottit

- Last updated on GMT

Related tags Glasgow Scotland

2014 Food and Drink: championing Scotland
2014 Food and Drink: championing Scotland
Three-stared Michelin chef Albert Roux is one of 18 acclaimed chefs to promote Scotland as a Land of Food and Drink on the world stage this year.

Tom Kitchin, who recently opened the Scran and Scallie in Edinburgh with Dominic Jack and also owns and runs two restaurants, is among the 18 as well as Andrew Fairlie and Paul Kitching. The group will lend their support as ambassadors to the industry-led 2014 Food & Drink campaign. Other top chefs from over Scotland will also join to promote the country’s produce.

Putting Scotland on the map

Food and drink secretary Richard Lochhead said: "Scotland is fast becoming one of the world’s leading food nations. Our food and drink industry is positively booming and there is a clear hunger for growth due to the undoubted talent and entrepreneurship in the sector, and the delicious, high-quality products we have.

"By having such illustrious and respected chefs proclaiming their love of Scottish produce and taking our natural larder to people across the world, we are ensuring that Scotland’s food revolution continues to move at pace. I am delighted that we have the support of these household names as we look to continue Scotland’s food and drink success story at home and abroad, and enhance Scotland’s reputation for outstanding produce."

Roux, who owns and runs a string of restaurants across Scotland, added: "I fell in love with Scotland 55 years ago as it is a country blessed by the Gods with an unbelievable larder, so signing up to support this campaign was an easy decision. I’ll be championing the fantastic variety of high quality products Scotland has to offer the world."

On the up

Scotland is set to shoot up the interest rankings as it hosts to the 2014 Commonwealth Games, 2014 Ryder Cup and celebrates Homecoming Scotland

The campaign supports the value growth of the sector to £16.5bn by 2017 and is a collaborative approach comprising Scotland Food & Drink; Scottish Enterprise; The Scottish Government; Scottish Development International; Highlands & Islands Enterprise; EventScotland and VisitScotland.

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