Skye's the limit for brewery rebrand

By James Wallin

- Last updated on GMT

Related tags: New product development

The Isle of Skye Brewery Co has launched a rebrand
The Isle of Skye Brewery Co has launched a rebrand
The Isle of Skye Brewery has targeted a 30% hike in production and unveiled a new look as part of a rebrand.

Managing director Kenny Webster has said he wants to focus on the craft beer market going forward.

The relaunch will see new packaging and simplified names with Red Cuillin becoming Skye Red; Black Cuillin becoming Skye Black and Hebridean Gold becoming Skye Gold.

“Skye was creating outstanding craft beer long before it became cool again to do so,” said Webster. “This brewery pioneered great-tasting, independently produced Scottish ale that was full of heart – but the fact was, it didn’t have the image or sales support to properly do it justice. It was a bit old-fashioned looking and I knew there was an opportunity to bring Skye back up-to-date and spark people’s interest again, so I was delighted to invest and get involved.

“The current obsession that drinkers have with craft is to do with the fact that people are bored with mass-produced, generic brands. They want beer with character; from its taste, to its look and the story behind it. As a result of the changes we’ve made, Skye is now packed with personality, both inside and out.

“Over the next few months, we’ll concentrate on expanding sales channels – we’d like to increase our annual production of 250,000 litres at the moment by 30%. Once we’ve started to concentrate on that task, we’ll also consider the part that innovation and new product development will play.”

Related topics: Beer

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