Video: New Hooch ad starring Keith Lemon

By Robyn Black

- Last updated on GMT

Related tags Molson coors brewing company Advertising

A new TV ad for Hooch, starring Keith Lemon, is to launch this evening (Thursday 22 May) during Celebrity Juice on ITV2.

You can preview the ad here:

Lemon, the fictional character portrayed by comedian Leigh Francis, signed to be the face of the brand in February.

“I am right happy and chuffed t' be the face of 'Ooch.” he said at the time.

“And as the face of it I am hoping that me face will literally be on't bottle, on't posters and surely will be doing a fancy ad campaign that will also feature me face, to ensure big sales of what can only be described as the drink of the 90's re-born to the present date featuring my face on't bottle and all the other stuff that I just said me face will be on. Word t' ya mum!”

Brand owner Global Brands revived the ‘90s favourite in July 2012, after it had spent a decade off the market.

It signed a deal with owner Molson Coors to market and distribute both Hooch and Reef in the UK.

Keith Lemon made a memorable appearance at this year's Publican Awards in March, to present the award for Best Business Initiative, which was sponsored by Hooch.

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