Heineken continues Smart Dispense beer cooling system roll-out

By Noli Dinkovski

- Last updated on GMT

Related tags Public house Beer Alcoholic beverage

The Smart Dispense system has been rolled out in 100 Star Pubs & Bars
The Smart Dispense system has been rolled out in 100 Star Pubs & Bars
Heineken is to include its new beer cooling dispense technology in all future Star Pubs & Bars refurbishments.

The Smart Dispense system, which chills beer as it leaves the keg – removing the need for cellar or under-bar cooling systems – has now been installed in around 100 Star Pubs & Bars outlets.

Heineken said there will be 60 transformational refurbishments happening between now and the end of the year, and Smart Dispense will be installed in each of these pubs.

As lessees are able to choose whether or not they want the system, the brewer and pub operator was unable to put a figure on the overall uptake for the year.


The Windmill, in Linton, West Yorkshire, was the first Star Pubs & Bars venue to install the system following its launch last year.

Licensee Janet Rowley claimed to have “no doubts” about its capability and said she would never go back to the old way of cleaning lines.

“I save the two pints per line I lost every time I cleaned the lines, around £160 a month and use less chemicals. I’m also saving £200 a month on my energy bills and the two-and-a-half hours a week of my time spent line cleaning,” she explained.

“It dispenses perfectly all the time. The temperature is constant and every pint is consistently cool. Customers are more appreciative of this in the summer,” Rowley added.

Perfect serve

Chris Jowsey, trading director for Star Pubs & Bars said that helping lessees provide the perfect serve was of paramount importance.

He explained: “With the Heineken Smart Dispense our lessees have had early access to a ground-breaking technology, providing their customers with consistent superior quality beer and cider, saving them money and giving them peace of mind.

“This is the kind of innovation the pub industry needs, tackling operators’ concerns and raising standards, which in turn drives footfall. A win-win for everyone.”

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