Nick Kirman, from Lincoln, reached the final of the Stella Artois competition at the Grand Hyatt hotel in Cannes.
The competition, to determine excellence in delivering the brand’s nine-step pouring ritual, was won by Marjolein Geuens, of Belgium.
Kirman was selected to represent the UK after The Strait & Narrow bar, his employer, was selected as one of the best performing Stella Artois Connoisseurs outlets in the country.
He said: “Having the chance to be part of the World Draught Masters championship has been fantastic, showing how a quality product should be served and presented has been great. It was really exciting to visit Leuven where Stella Artois originates and I can’t believe I also had the chance to go to Cannes. I hope I made Lincoln and the UK proud.”