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Nestle create its first instant barista style coffee for pub market

By Elliot Kuruvita

- Last updated on GMT

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New barista style instant coffee from Nestle Professional
New barista style instant coffee from Nestle Professional
Nestle has created its first instant barista style coffee aimed at the pub and bar market.

Nescafe Azera – part of the brands Nestle Professional range – comes available in a 500g tin and aims to deliver speed and consistency for both customer and barista.

The launch represents the first of several new extensions for the Nescafe brand, with the Azera range receiving positive reviews since it came into the market.

Recently topping the Which? Report as the ‘best buy whole bean instant coffee,’ the report also cited a number of experts who praised the coffee for its authentic taste.

Nescafe ingredients lead at Nestle Professional Lynn Little said: “Consumers have incredibly high expectations for their coffee and they are not prepared to compromise. Here is a solution for pubs and bars that is quick, convenient, and most importantly, gives a great barista-style coffee experience that truly delivers the promise."

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