Punch celebrates Buying Club milestone with gift to licensee

By Noli Dinkovski

- Last updated on GMT

The Roebuck: Licensee Tracey Harvey orders from the Punch Buying Club twice a week
The Roebuck: Licensee Tracey Harvey orders from the Punch Buying Club twice a week

Related tags: Punch buying club, Market

A Punch Taverns licensee has won a week’s worth of goods after helping the pubco reach a new online ordering milestone.

Tracey Harvey from the Roebuck Inn, in Brierley Hill, was awarded her average weekly order after placing the 400,000th online order on the Punch Buying Club website, which was launched in 2009.

Harvey, who has been running the Roebuck for almost seven years, said she orders from the “easy and convenient” Buying Club website a couple of times a week.

She said: “I can’t believe I’ve won. Running a pub is challenging enough, so to win back my order really is fantastic and an added bonus from Punch.”

Online majority

With around 3,150 of its licensees now registered, Punch said that the majority of orders from tenants and lessees are now made online and the site typically has 7,000 visits a week.
According to the pubco, the Buying Club is an ever-evolving project and a wealth of new features have been added in response to partner feedback.

As well as providing an online ordering portal for drinks and other products, Punch said the website now offers training and business support, and  promotes a Whisky Club and a Wine of the Month Scheme.

It also provides quiz downloads, communicates via a fortnightly e-newspaper, facilitates peer-to-peer networking, and offers a creative hub where users can order site-specific menus, flyers and banners.

Meanwhile, the company has used the strength of its buying power to launch ‘Marketplace’ – a non-drinks online market place that is said to offer savings on a range of items from cheaper utilities to card processing.

June revamp

In addition, the website gives licensees access to paperless invoicing, and pub-specific i-draught and beer line cleaning data, while a revamp in June added a new machine reporting function, so that they can check the performance of their gaming machines.

James Goldsworthy, who manages the Buying Club website, said: “We see the Buying Club as a great business tool, saving time and money.

“By ordering online, users are able to browse a wider selection of drinks and promotions, as well as read a comprehensive range of guides and resources, at their convenience. It really has become a one-stop shop.”

The Punch Buying Club was awarded Best Business Initiative of the Year at the 2013 Publican Awards.

Related topics: Punch Pubs & Co

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2 comments

So, Tracey, tell us what you've won

Posted by david,

"I can't believe I've won. Running a pub is challenging enough, so to win back my order really is fantastic and an added bonus from Punch"

So how much is that bonus, Tracey?

........

Is it nearer to £10k or £5k?

.........

It's not a lot is it Tracey?

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Punch online ordering

Posted by Mark,

Wow! how great it is that so many have signed up to the punch online ordering system. I do have to wonder though, how many were pressurised with fines and financial penalties if they kept using the telesales system. We have run a Punch pub for 9 years and it was made very clear to us that we would have to pay a surcharge to continue using the telesales system, we would also incur charges for any off-day deliveries and fines for late payments.

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