UK on-trade a focus as First Drinks changes its name
The spirits distributor is wholly owned by William Grant & Sons, the family company behind such brands as Glenfiddich, Hendrick’s and Sailor Jerry.
As well as distributing these brands in the UK, the renamed arm also distributes some third party brands, such as Tia Maria, Disaronno andPiper Heidsieck.
Managing director Chris Mason, who remains on board, revealed the move at the launch of the company’s annual market report last night/week (10 July 2014).
The report revealed growth in the on-trade spirits market, which is up 5.1% in value to £5.4bn.
This rise is reflected in the growing popularity of the sector, with 79% of consumers now considering a spirit drink when they go out.
It’s the premium end of the market that is driving growth, up 13.7% in value in the on-trade according to the report.
Malt whisky, spiced and flavoured rums, and gin were highlighted as particularly buoyant categories.
“As this report concludes, premium brands are extremely well placed to benefit from the trends the market is experiencing,” Mason said.
“This is an exciting time for our business as we take the next positive steps in our evolution. Becoming William Grant & Sons UK will allow us to benefit from the international footprint of our group, with its fine reputation as innovators and builders of premium, international brands.”
