New name and look for berry-flavoured Magners

By Robyn Black contact

- Last updated on GMT

Related tags: Fruit, Customer

Magners Berry renamed Magners Orchard Berries
Magners Berry has been given a new look and a new name.

Magners Orchard Berries, which was the first flavoured cider launched under the brand, now comes in a 500ml bottle, a shift away from the 568ml bottle it launched with in August 2012.

Brand owner, the C&C Group, said the move was intended to, “meet a strong customer demand for the 500ml bottle format, which remains the leading size within the flavoured cider category, accounting for over half of all bottled sales (Nielsen, GB Offs, MAT to 21/06/14).”

Despite the changes to the outside, the cider inside the bottle will remain the same blend of Magners, strawberries, raspberries and blackcurrants, said Ed Shoebridge, head of customer marketing.

“Since launching the flavour in summer 2012, the flavoured cider market has grown hugely in the UK and over time customer needs have changed,” he explained.

“Our refreshed Orchard Berries product pairs the original unique recipe with an exciting new look to appeal to our growing fanbase of customers and consumers.

“Backed with a national marketing push targeted towards new and current cider lovers, Magners Orchard Berries is in a strong position to perform well in the UK’s on trade as the flavoured segment continues its growth.” 

Related topics: Cider

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