Young people turn to real ale

By Robyn Black contact

- Last updated on GMT

Related tags: Real ale, Good beer guide

More younger people are being attracted to real ale
More younger people are being attracted to real ale
Young people are more attracted to real ale than any other age group, says new research by the Campaign for Real Ale (CAMRA).

The findings indicate that 65% of 18 to 24-year-olds have tried ale for the first time in the last three years, compared to 11% across all age groups. Of that number nearly 90% said they would try it again.

Furthermore, the findings show that around 28% of real ale drinkers are now aged between 18 to 34-years-old, a whopping 2.2 million people across the UK.

The research was released to coincide with the launch of the Good Beer Guide 2015 this week/last week.

The book’s editor, and Publican’s Morning Advertiser​ beer columnist, Roger Protz said: “It is fantastic to see more young people discovering and enjoying real ale - that old stereotype of real ale drinkers being in their dotage never was true, but now it’s dead and buried.

“What’s more, the Good Beer Guide relies on recommendations by local CAMRA members across the UK and as more young people discover real ale we hope to continue to see the guide adapt and evolve alongside the British pub.”

CAMRA says interest in real ale is increasing year-on-year across the board and more young people are being attracted to the, “joys of Britain’s national drink.”

Related topics: Beer

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