Awards guests were asked to make a donation to take part in a quiz on the night, hosted by Redtooth Quiz and Poker Company and featuring Mark ‘The Beast’ Labbett. In total £5,045 was raised for the charity.
LTC research earlier this year found there were over 4,000 retired licensees alone who identified themselves as being ‘socially isolated’.
In response, the charity has set up a new Telephone Befriending Service, offering support to people by calling them weekly, with calls lasting up to one hour.
The charity believes the problems associated with social isolation are exacerbated for those retired from the licensed trade, as they usually will have been socially active people throughout their working lives, but due to ill health or bereavement, find themselves alone in later life.
LTC director of marketing and charity services Liz Gaffer said: “We are very pleased with the support given by guests at the Great British Pub Awards. The money raised will all go to providing support services to people who work in the drinks trade, when they hit a difficult time.
"This could be anyone from the children of those working in trade right through to someone who has retired. Our work is all about making life better for these people."
Prizes on the night included the top prize of £1,000 in cash; a Supercar driving experience at Silverstone Race Circuit, donated by Sky; a Kindle Fire courtesy of Diageo and; four tickets for any Greene King IPA rugby championship game.