Pistonhead Kustom Lager to launch on draught in UK

By James Evison

- Last updated on GMT

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Pistonhead
Pistonhead
Pistonhead Kustom Lager from Sweden's Brutual Brewing is to be rolled out on draught to 50 venues across the UK.

The move follows the launch of Pistonhead 4.6% ABV 300ml cans and bottles into the British market by Proof Drinks in 2012.

The draught brew will be available at venues chosen by Proof Drinks with the brand aiming to promote the look of  'a new rock and roll band'. A hot rod and skull limited edition font will accompany the distribution to the selected venues.

Henrik Astrom of Brutal Brewing said: 'We have been very happy with the growth of Pistonhead Kustom Lager bottles and cans in the UK thanks to Proof Drinks and feel this is the perfect time for us to introduce the Pistonhead Kustom Lager brew on draught for the UK market'.

Claire Madams of Proof Drinks said: 'We are very excited to launch Kustom Lager on draught in the UK and we have been selecting some fantastic venues to be the Pistonhead draught pioneers. The fonts look awesome so we can't wait to see them in action.'

 

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