Brains launches Halloween beer with bite

By Mike Berry contact

- Last updated on GMT

Related tags: Beer

Brains is to launch a new seasonal ale for Halloween, complete with its first ever motion-effect pump clip.

Open Casket, a 4.5% ABV deep-red beer is available across Brains’ pub estate, as well as a number of key wholesalers and retail businesses, throughout October.

The motion-effect pump clip uses lenticular printing – so when a pint is pulled customers will see a changing – and spooky – face.

Bruce Newman, head of marketing at Brains, explains: "Halloween has become one of the biggest seasonal calendar dates so it’s a great opportunity to bring people together over a pint of Brains. It’s so important to tap into customer mood and maximise that opportunity with a beer that stands out on the bar.

"It’s a real talking point – we believe it to be the first ever Halloween beer to use lenticular printing on the pump clip – and has a great bar call. We think customers will be dying to try it this Halloween."

Related topics: Beer

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