Farm Frites taps into sharing trend with mini-sized potato range

By Noli Dinkovski

- Last updated on GMT

Related tags: Fast food

Mini Croquettes: One of the eight-strong Let’s Go Mini range
Mini Croquettes: One of the eight-strong Let’s Go Mini range
Farm Frites has introduced a range of mini-sized potato products designed to capitalise on the growth of sharing occasions.

The eight-strong Let’s Go Mini range includes ‘retro classics’ such as Mashed Potato and Potato Bites & Onion, along with Italian and Mexican varieties.

The company said the range will help caterers tap into the demand for more sharing options, such as sliders, platters and tasters.

It cited a report by Allegra Strategies, which found nearly a third of consumers prefer to share dishes with companions when eating out.

Exciting options

Nic Townsend, marketing manager for Farm Frites, believed that offering exciting dishes is key to customer retention.

He said: “Adding quirky eating experiences to a menu such as ‘pints of bites’ to graze on over a pint, or a ‘bucket and spade of bites’ as a cheery children’s meal offering will serve as a fun talking-point.

“Our minis also satisfy the fifth of diners that say that they are likely to order classic dishes with a new twist when eating out.”

Townsend said the range can deep-fried or oven-baked, and all of the varieties cook in the same time.

He added: “All our mini products can be served with sauces and dips on a sharing platter to maximise choice, reduce costs and add sociability.”

The Mini Potato Bites range

  • Italian Mini Potato Bites
  • Mexican Mini Potato Bites
  • Mini Potato Bites & Onion
  • Mini Mashed Potato
  • Mini Potato Waffle
  • Mini Croquettes
  • Mini Croquettes Pepper & Garlic
  • Mini Croquettes Bruschetta

Related topics: Food trends

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