CAMRA pulls Young Members recruitment leaflet after ‘beer sexism’ complaints

By James Wallin contact

- Last updated on GMT

Related tags: Gender, Camra

The CAMRA Young Members leaflet has caused controversy
The CAMRA Young Members leaflet has caused controversy
The Campaign for Real Ale has agreed to withdraw from circulation a leaflet for its Young Members campaign after being accused of objectifying women.

A petition was launched yesterday demanding the removal of a flyer aimed at recruiting for the CAMRA Young Members group. It was sent to societies across the country to be distributed at Freshers Fairs.

Franzi Florack, who started the petition, accused CAMRA of showing “incredibly sexist pictures of vintage pin up models who wear low cut corsets, have open red lips and blond hair and who present their boobs and themselves to the viewer and the male beer drinkers in the flyer”.

She said: “This is not just an offensive way to objectify women who join real ale societies but also an insult to the intelligence and taste of ANYONE who has fought hard to stop 'beer sexism'.

“We believe that the real ale community should present itself as inclusive, non-threatening and friendly and that it should promote gender equality in ideology and visual images.”

The CAMRA Young Members group confirmed in a tweet that they had raised concerns about the leaflet and were not told it would be distributed.

Response

This morning CAMRA issued a statement to the PMA from Keith Spencer, its director of membership.

It said: “CAMRA’s recent young membership campaign has been met with both positive and negative feedback since its launch a few weeks ago. However, as a number of people have informed us they find the imagery sexist and are offended by this campaign, CAMRA has decided to withdraw this material from circulation.

“The campaign was discussed with young marketing professionals within CAMRA’s Young Membership Marketing Group, which is made up of men and women, and they supported this creative. However, CAMRA takes all complaints very seriously and we would like to apologise for any offence this may have caused.

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“Now that CAMRA has decided to remove this campaign, it will work with CAMRA’s young membership to create a new campaign. If any CAMRA members would like to feed ideas into this campaign then please email marketing@camra.org.uk​.”

Responding to the statement on Twitter, Florack said: "I am not happy about the published CAMRA response as it doesn't apologise and it keeps claiming that they considered feedback."

The petition​ has so far been signed by 170 people.

Related topics: Beer, Other operators

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7 comments

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Why the fuss?

Posted by Concerned, Tunbridge Wells,

How can we be sure they're even CAMRA members - hardly a beard or a sandal between them!

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Reply to BT

Posted by Do your homework,

It's 50%...your point is?

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Sorry seem to be the hardest word...

Posted by DaveS,

CAMRA shouldn't be withdrawing this leaflet because "a number of people... find the imagery sexist", they should be withdrawing it because the imagery IS sexist. The fact that they don't seem to be able to understand or admit that makes CAMRA HQ look even more clueless and out of touch than they do for producing the thing in the first place or continuing to push ahead with distributing it despite the Young Members Group telling them that it wasn't fit for purpose.

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