French’s moves into new territory with hot dog range

French’s Hot Dogs will be the latest addition to the brand’s range of mustards, relishes, sauces and salad dressings.

The US company is best known for its Classic Yellow Mustard, which, according to IRI, is the most popular American mustard brand in the UK.

Available in two sizes – Classic (35g) and Jumbo (90g) – the hot dog is made by Smithfield Foods, claimed to be the world’s largest pork producer.

Pack formats​

The Classic variety comes in a pack of 10, divided into five ‘tear-and-go’ pouches of two, with portion control and convenience in mind.

The Jumbo packs will contain four individually-sealed hot dogs, which is said to lock in the freshness and make opening and resealing easy.

According to Jill Leigh, category manager for Smithfield Foods, neither variant contains any artificial colours or flavours and they are made up of more meat than the current hot dog market leader.

Leigh said: “Our research showed that French’s is trusted by hot dog consumers, making it the perfect partner for a naturally beechwood smoked hot dog with no artificial colours or flavours.”

Food trend​

French’s spokesperson Amy Woodbridge added: “French’s remains at the forefront of the American food trend currently sweeping the UK.

“The addition of the Classic and Jumbo Hot Dogs to our already strong portfolio of condiments and toppings only solidifies our presence within the marketplace and provides consumers a delicious base to create their ideal hot dog.”

French’s will be running a £1m marketing campaign with The Discovery Channel​ to support the launch. The initiative will run from November, with the aim of reaching 18% of UK adults.