Fans' outcry brings back Pimm's Vodka Cup

By Robyn Black

- Last updated on GMT

Related tags Brand Pimm

Pimm's No 6 will return next summer
Pimm's No 6 will return next summer
A consumer backlash has ensured the return of Pimm’s No 6 Vodka Cup next summer.

Brand owner Diageo took the decision to pull the variant, which had only limited distribution, back in July, but was then “flooded” with calls for its return.

"We take consumer feedback to heart, and we have been overwhelmed by the outpouring of support for Pimm’s No. 6 Vodka Cup,” said senior brand manager Joanna Segesser.

“Pimm’s is an iconic British brand and we are delighted to be able to listen to the British public’s request to re-launch.”

Ian Faul, Secretary at the City of London Club, where several of the Club Members were part of the campaign, said: “The Club Members, along with the legions of Pimm’s Vodka Cup fans will, I’m sure, be absolutely delighted to learn that Diageo have chosen to bring back this extremely popular drink.

“In this ever changing modern world, it’s reassuring to know that some institutions and traditions will be maintained and Vodka Pimm’s is a perfect example of a tradition that should never end! Roll on summer 2015!”

Pimm’s Vodka Cup was originally launched in 1964 and the sixth variety of Pimm’s to hit shelves across the UK.

Then it was known simply as a “Vodka Sling”, just as the more popular Pimm’s No.1 was known as a “Gin Sling”. Today, it is known simply as a “Vodka Cup”.

This summer there was an emerging trend for using Pimm’s No 1 in puddings, with Drake & Morgan sites offering a Pimm’s Lollipop and Vintage Inns adding it to Eton Mess.

Related topics Spirits & Cocktails

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