M&B’s Dining Out cards are now being sold in 900 Tesco stores, 489 Sainsbury’s stores and 418 Asda stores, and can be redeemed across the company’s c.1,700-strong estate, which includes All Bar One, Harvester, Toby Carbery, Browns and Miller & Carter. They can be bought for any value between £5 and £100.
Tesco will also be offering its customers the option to add the card to their online shopping basket.
The scheme launched a year ago in 500 Morrisons sites.
Fiona Bentley, head of marketing services and digital insight, said: "Over the past year we have seen our Dining Out card thrive in Morrisons stores and we’re very excited to compliment this by partnering with Asda, Sainsbury’s and Tesco.
“By working with the big four supermarkets, we have the opportunity to grow our Dining Out Card sales by reaching new consumers and making our gift cards more accessible to the wider retail market.”