KP Snacks initiative aims to help licensees crisp up their snack offer

By Robyn Black

- Last updated on GMT

Related tags Snack food Snack foods

The company has also launched a new crisp brand called O'Donnell's
The company has also launched a new crisp brand called O'Donnell's
A new crisp brand and an initiative to help licensees boost their snack sales have been unveiled by KP Snacks.

The snack specialist has added the O’Donnell’s brand to its portfolio of nuts and crisps. The “hand cooked, gluten-free, crisps,” will join brands such as McCoy’s, Hula Hoops, Pom-Bear and KP Nuts.

At the same time the company is rolling out its SnacKPartners initiative, which aims to offer pubs a “one stop snacking solution” by advising licensees on range, merchandising and sales.


“With over 600 bagged snack products in the market, we know how difficult it can be for licensees to choose what products are right for their customers,” said Matt Collins, trading controller wholesale & foodservice.

“With the launch of SnacKPartners Perfect Pub and through our comprehensive range of crisps, nuts and snacks, we can offer a one stop solution to provide the ideal range that will cater perfectly for pubs across the country, whatever their size or location.”

The company says the bagged snack sector is worth £2.8bn a year, growing 2.3% in value over the last 12-months, and points to research suggesting that on average half of the people visiting a pub are looking to buy bagged snacks.

The scheme has already been on trial in a handful of pubs, including the Vine Inn in Hillingdon, London. Manager Becky Eames reported that sales “increased significantly” in the first four weeks of the trial.

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