The menu, which features new items including: smoked salmon and scrambled egg, eggs Benedict, eggs royale and porridge served with honey, will be available at all of the bars “from 9am through to noon”, said Claire Staples, operations director at Slug & Lettuce, at last week's Pub Retail Summit.
The Stonegate brand has 74 sites across the UK and admits “there is potential to do a lot more in Scotland and South Wales” as well as noting that the brand has “six in the pipeline in terms of acquisition”.
“Why did we feel we needed to evolve? We looked at the customer challenges that have come up in the past 20 to 30 years. We have had to move with the times,” said Staples.
“The ’90s we called the ‘blue evolution’ which was very male dominant, it was very much a pub and very much about fine wines and cask ales. The 2000s became the ‘brown evolution’; it was male but starting to appeal to females. At this point, the menu started to reflect all day parts. Then there’s the 2010s — where we are today — the ‘aubergine evolution’. We go from breakfast to lunch, after work and to late night and the menu reflects all of those day parts because we want people to stay all day if they want to.”