The Farmer’s Roasting Potatoes are left in their skin, cooked, seasoned and shaken with oil, before being frozen.
Bannisters’ Farm said the process eliminates the hours of preparation and cooking typically required when producing roast potatoes, as caterers just need to finish them off in the oven briefly before serving.
The family-run business, based in the East Riding of Yorkshire, added that using traditional cooking methods gives the potatoes a home-cooked appearance, producing a roast that both looks and tastes authentic.
Zoe Bannister, commercial director of Bannisters’ Farm, said using frozen potato products also creates significant opportunities for menu development.
"Roast potatoes are the foundation of many classic British dishes, but they are time-consuming to prepare from scratch.
"With our Farmer’s Roasting Potatoes though, we’ve already done all the hard work, so caterers can now achieve delicious homemade results in a fraction of the time it would usually take," she explained.
"This enables the introduction of new dishes to menus that time constraints may previously not have permitted, like the Sunday roast, for example."
Despite making roast potatoes for years, Bannister said that with all of the emphasis on nutrition recently, they began to wonder why they "were scraping the best bits off".
"So, for these roast potatoes, we’ve left the skin on, with all of the taste and goodness that it contains."
According to Bannisters’ Farm, the potatoes have not been pre-fried, coated or battered at any point, which makes them suitable for diners with gluten-free or dairy-free dietary requirements.
It added that freezing the potatoes locked-in nutrients and helped caterers to manage waste effectively.
Farmer’s Roasting Potatoes are supplied in cases of four 2.5kg bags.