Robinsons brews up a new look
Over the coming months new pump clips, bottle labels, merchandise and literature, together with a newly designed corporate website, will be updated to reflect the new brand identity.
Oliver Robinson, joint managing director (Beer Division) of Robinsons Brewery, said: “We have a wonderful tradition of strong brand identity that stems over the last 176 plus years.
“As custodians of our family business we have reached a point to move forward with its development and in doing so take a tighter control of our image, how we portray ourselves and importantly our tone of voice.
“Following heavy investment in our pubs, brewery and beers, we felt it was the perfect time to brew a new look and redefine our positioning.”
Robinsons has been shortlisted for Best Community Pub Operator in the Publican Awards 2015.
